Disability Works Australia


First Choice Presenting First Class Opportunities

Debbie Cain of First Choice Liquor

Disability Works Australia (DWA) signed a Memorandum of Understanding (MOU) with The Coles Group in June 2004 and has maintained a great working relationship to increase the employment of people with disabilities. DWA has had great success with the Coles Supermarket brand and based on this success, has branched out into the retail liquor group, First choice Liquor.

First Choice was introduced into the retail liquor sector in 2004. They offer a wide range of products, superior service and recently opened a discount superstore offering competitive prices.

Discussions between DWA's Queensland office and First Choice's Regional Manager, Scott Brydson identified a need for Customer Service assistants to join their team. They were required to assist customers with purchases and help carry their goods to their cars. With customer service and licensing requirements being a vital element of First Choice, DWA set about finding appropriate applicants with the essential skills and training required along with a bubbly personality, who could fit in to the team and environment at First Choice.

With the assistance of Red Cross Employment Service in Bowen Hills , Queensland , DWA successfully placed Debbie Cain into the Customer Service role. Debbie was finding it difficult to gain employment as she has vision impairment. Debbie had been unemployed for more than 12 months. She had completed a Certificate II in Hospitality and was keen to get into an industry where she could further her customer service skills in hospitality and work closely with customers.

Since commencing employment, Debbie has required minimal assistance with her vision impairment and has progressed on to the registers within the first 2 months. Store Manager Carly Baker has found Debbie to be a lively and enthusiastic worker and when asked about Debbie, Carly stated, “ Debbie has fitted in really well and has become a valued member of our team”.

Debbie's employment consultant from Red Cross Employment Service (a DEN/VRS provider) was pleased for Debbie gaining employment in a happy and supportive environment where she can fulfill her passion of customer service. The position fits her personality well and her employment consultant said that, “Debbie is a bundle of energy and works really well with people.”

DWA is always pleased when a perfect job match has been created where all parties are happy and satisfied. When asked about her newly found employment, Debbie said, “I love my job, First Choice Liquor are great people to work with”.

First Choice has seen the value in recruiting people with disabilities and have since incorporated more people with disabilities into their customer service teams around Australia .


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